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Why the wizard asks a walking tour about meeting points and an e-sim about nothing of the kind, and how to get through it without redoing the whole thing.
Short answer
Go to Products, then New product, and pick the archetype that matches what you run. The archetype decides which steps the wizard shows you, so a walking tour is asked about meeting points and departure times while an e-sim is asked about neither. Fill the steps in order, add at least one option with at least one ticket type, and use Create and publish when you are finished.
Open the wizard
Products, then New product. The first thing it asks for is the archetype, and that choice changes everything after it.
Pick the archetype honestly
Choose what you actually run rather than what sounds closest. A city pass is not an attraction ticket and the setup flows differ for good reasons.
Write the basics and the description
Title, short description, the longer description and highlights. This is the copy travellers read, so it earns real attention.
Add an option
An option is a version of the experience someone can buy: Morning departure, Private group, With hotel pickup. Most products need one. Some need four.
Add ticket types and capacity
Adult, child, senior, or a single whole-party unit for something priced per booking. Set the capacity the option can take.
Set departure times or opening hours
The wizard shows one or the other depending on the archetype, never both, because a product is one kind or the other.
Enter prices and the season
What a buyer pays per ticket, traveller or trade, and the date range this is bookable in. Our commission comes out of that price. You can refine dates later on the calendar.
Create and publish
Or untick the publish box and save it as a draft if you want to look at it again first.
There are 38 product archetypes and each one opens a different wizard. That sounds like a lot to learn. It is not, because you only ever see the one you picked.
This is the only decision in the wizard that is awkward to change afterwards, because everything downstream is shaped by it.
The archetype is not a category for browsing. It decides what the system asks you for, what it asks the traveller for, and how the voucher works on the day. A few examples of how much they diverge:
| Archetype | Steps you get | Steps you do not |
|---|---|---|
| Walking tour | Meeting point, duration, departure times, itinerary | Opening hours, cabins, rental terms |
| Attraction ticket | Opening hours, voucher and redemption | Meeting point, departure times, itinerary |
| City pass | What the pass includes, validity window | Any calendar at all, because a pass is not dated |
| Airport transfer | Pickup and dropoff, vehicles, route | Location, because the route is the location |
| E-sim | Validity, data allowance, coverage | Almost everything else |
If two archetypes both look right
Ask what the traveller is holding on the day. If it is a timed slot at a fixed place, it is an attraction ticket. If it is a person meeting them somewhere, it is a tour. If it is a right to enter several places over several days, it is a pass. That question resolves almost every case.
This trips up nearly everyone on their first product, so it is worth being blunt about.
An option is a version of the experience that someone chooses between. Morning departure or afternoon departure. Shared group or private. With hotel pickup or meet on site. Each option has its own calendar, its own capacity and its own rates.
A ticket type sits inside an option and is who the seat is for. Adult, child, senior, student. They share the option's calendar and capacity, and they differ in price.
So a morning walking tour with adult and child pricing is one option with two ticket types. A morning and an afternoon departure is two options. Getting this wrong means either a calendar you cannot control separately, or four copies of the same calendar you have to maintain in parallel.
Priced per booking
Some archetypes, private charters and transfers mostly, are priced for the whole party rather than per head. There the wizard gives you a single unit covering the whole party and asks for one rate. Do not try to recreate per-person pricing on top of it. A transfer or a car with a driver can be sold per person instead: choose that on its Ticket types step, and it gets adult and child tickets with a price each.
A product is one of two kinds and the archetype has already decided which.
Departure products have start times. A 09:00 walking tour is a different thing from the 14:00 one, seats are counted per departure, and the traveller is choosing a moment.
Opening hours products are open for a day. A museum ticket valid any time on the 14th has a capacity for the day and no start time. The traveller is choosing a date.
This is why you will never see both steps in the same wizard. If you are seeing the wrong one, you picked the wrong archetype, and it is much cheaper to go back now than to work around it forever.
The wizard will let you publish with two lines of description. Please do not.
This copy does three jobs at once: it convinces a traveller, it feeds the search index that decides whether you appear at all, and trade buyers pull it straight into their own sites. Thin copy loses on all three.
The first image is the one that carries the listing, appears in search results and gets pulled by trade buyers, so choose it deliberately rather than uploading whatever is first in the folder.
Landscape, at least 1600 pixels wide, and showing the experience rather than the logo. People in the frame do better than empty scenery, which sounds like marketing advice but is just what the click data says.
The wizard asks for one price per ticket type and a date range. That is a baseline, and for a lot of products it is genuinely all you need.
Seasons, weekend pricing and blackout dates are all done afterwards on the calendar, where you can see what you are changing. Do not try to model your whole year here.
The last step creates the product as a draft and takes you to its page, starting with the photographs. A product only goes on sale finished: English title, summary and description, a photograph, a category, where it happens, a ticket type with a price, and open dates in the next four months.
Until then it sits under Products › In progress, with a list of what it still needs. Once it has everything it moves to Not on sale, and its page offers Publish (or Send for review, while we still review your listings). Publishing puts it on the marketplace and in front of every connected trade buyer in the same moment, from the same record.
If publishing is disabled
Your operator account is still awaiting approval. The product is saved either way and will publish as soon as approval lands. Nothing is lost.
Open the product from the Products list. You will see its calendar, and that is where the rest of the work happens: real availability, seasonal rates and closed dates.
Not on the product itself, and the same goes for how it is priced and whether it runs on departure times or opening hours. To choose them again, duplicate it: on the product's page, under Duplicate, choose Duplicate (save or cancel any other changes on the page first). Pick the archetype, then how it is priced where that archetype sells both ways (a transfer per vehicle or per person), and its departure times or opening hours and its capacity when what they mean changes. The page lists what comes with the copy, what starts again and what stays here before you make it, and Make the copy opens the new draft to edit. Ticket types and rates come along only when the copy is priced the same way; otherwise it starts with the new archetype's own tickets and you set its rates. This product keeps its bookings, reviews and address until you archive it. Publish the copy once the readiness check is happy.
As few as genuinely differ. If two options share a calendar, a capacity and a price, they are the same option, and splitting them doubles your maintenance for nothing.
Not yet. It is the most requested thing on our list for the panel, and it is coming.
Only the ones marked required. Checkout questions and pickup details are optional on most archetypes, and leaving them empty is often the right call.
Here, and afterwards on the calendar. The price you enter is what travellers and trade buyers pay; nothing is added to it. Our commission comes out of it, at the promotion level you choose for the product on the Promotion screen.
Next in this sequence
Availability and Seasonal Rates on the Calendar
Drag a range, set a rate, close a week. How to price a season without touching 90 individual days.